U.S. and Texas government Essay Example | Topics and Well Written Essays - 250 words - 1

U.S. furthermore, Texas government - Essay Example While those that are republicans incorporate among others; Montana, North Dakota, Wyoming, Texas, South Dakota, Utah, Arkansas, Indiana, Kentucky, North Carolina among others. c) Battle states are where both the fair and the republicans have similar odds of winning in a given democratic period. They are significant in the way that they figure out who will manage the country after the races. 2. For what reason does the SMSP political race framework lead to a two-party framework? SMSP is the way toward casting a ballot whereby the individual who gets most votes wins. It prompts a two-party framework since voters wind up picking among the two of the pioneers to prompt them. All areas too choose one individual to speak to them during the races. a. What are the upsides of such a two-party predominant framework? It empowers the pioneers to have a solid competitor with the goal that their political plans are spoken to. Voters are likewise not befuddled during casting a ballot to choose their pioneers utilizing their plans. b. What are the disadvantages of a two-party predominant framework? A two â€party predominant framework don't permit full interest of the remainder of the individuals in different gatherings. They are likewise bolstered more by the administration which prompts imbalance. c. On the off chance that you had the ability to modify the American political framework to a relative portrayal and multi-party model, OK favor that change? Why or why not? It’s a democratic strategy that utilizes amount framework to guarantee that each part wins with a given number of votes. It can’t speak to all the voters.

The Sights and Sounds of High School free essay sample

The harsh voices of educators are heard across quads as they issue JUG to stupid understudies for the most juvenile offenses. D) The trees as they influence insightfully in the breeze. E) And the crows ridiculing understudies that cruise by. Strolling a few doors down today, I heard many fascinating sounds. The breeze is blowing through the trees making them influence to and fro insightfully as though crowding understudies back through the portal of learning.The bothering giggle of columns is gotten notification from the trees as though taunting understudies that cruise by. The sound of substantial strides are heard around the bend as moderate, depleted understudies enter the quad fairly prepared for the energizing day of discovering that is in front of them. Storage spaces squeak open and hammer shut as understudies recover their things for class. Youthful green beans are heard shouting their high, ear-parting shrieks which reverberation all through the halls.The harsh voices of instructors are heard over the quad as they issue JUG to numbskull understudies who have excluded the most juvenile offenses against school rules, and those equivalent understudies arguing voices as they attempt to wriggle and screech out of after school confinement. We will compose a custom article test on The Sights and Sounds of High School or on the other hand any comparative theme explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page The sound of understudies partaking in warmed discussions about the latest presidential political race are spread around grounds among numerous understudies. As though they were political intellectuals who could genuinely estimate the eventual fate of our nation. These are just not many of the intriguing hints of a regular day at Jesuit High School.

Temporary Band Entry Title

Temporary Band Entry Title The MIT Marching Band, completely arbitrarily, decided to go out tonight and give a free midnight concert all over campus except for Building 10 and Killian Court. No, really. Our audience included the Stata Center, countless Biology graduate students in buildings 56 and 68, the campus police, both parallels of East Campus, and somebody in a chicken costume. Most frequently used line of the evening: If you or anybody you know is interested in joining, let us know at marching underscore band at mit dot edu! And so should you! Story tomorrow. Im spent. Hokay, so. Our journey began, as most good journeys do, at the Student Center, where we had to decide exactly where to give our free concert to celebrate the first of November. The Beatles had already done the whole concert-on-the-roof thing, and we were spontaneously struck with the idea that Killian Court might also not be so smart, so we decided that a good place to start might be the loud, echoey parking lot behind Building 13. So, we got into a 2 x 4 block and started our march to the secret vocal cadence. Unfortunately, since we were too lazy to wait another 35 seconds for the light to change at Mass Ave, we had to break formation momentarily and run across the street like hungry termites. We then reassumed formation and marched down the Infinite to the tune of Sweight, which was requested of us by the janitorial staff. Believe me, as an MIT student, you dont want to get on the bad graces of the janitorial staff. WATE is perhaps the only song that we are actually proficient at playing, and thus we do three separate versions of it. Poo-wate is played on instruments, Sweight is sung in four-part a capella harmony, and Kuwait is played on kazoos. Just plain WATE is the signal for some unholy combination of the three. So, we stood in the parking lot and played Mission Impossible, which I had spent like 20 minutes lovingly arranging for the occasion. The band found it surprisingly playable, which was my goal. We moved about fifty feet, turned our backs on the Great Dome, and serenaded a lamppost with Ghostbusters. I wanted to stay and watch its flower growin, but we had more important business to attend to. A chorus of Kuwait later, we ended up at a proscenium in the Stata Center. And hey, that looks pretty echoey. So, we decided that the Course 7: Biology grad students still hanging out in Building 68 at 1 AM needed some entertainment, stood facing the proscenium, and played two songs that I dont entirely recall. Ah, the acoustic was gorgeous, and we could have played there all night, but we had other business to attend to, so we unfortunately had to leave. So this is where things start to get strange. Well, were now at Building 66, which Ive mentioned before, and this is like 35 steps away from East Campus, although youd never really guess that by the number of EC residents who are late for the Course 10 classes held there. So, we decided that a brief concert for the residents of the dorm were in order. Hey, it was only like 12:45, the night is still pretty young for an MIT student, and like half the band lives at EC anyway. We marched through the courtyard with an expeditious renditions (tongue twister) of Lets Go Tech and Poo-wate, then left in some confusion when we thought we saw the housemaster coming out. Well, now were at the Great Sail. And, yeah, that weird black monstrosity may not be the most traditional piece of art in the world, but it actually looks like a really cool place to give a concert, and the EC residents might not find it quite so loud. When Im grown up and the lead singer of a world-famous progressive rock band named Tenzing, Im totally going to give a free concert here. Maybe during Fall Festival. So, we got through Indiana Jones and one chorus of Heart and Soul, I believe, when the Campus Police came and we dispersed like gas molecules undergoing the Joule-Thomson expansion (that is, adiabatically). However, as police car went by, one of us heard the officer say, Aww, come on, guys, we were just coming over to hear you play! Uh, he may have just been trying to gently suggest that we keep the noise down a little bit, but, hey, he did say that he wanted to hear a song, and the Campus Police are another group that you really dont want to upset too much. So, when they passed by again, I asked, Would you really like to hear us play, officer? Somehow, he said yes, so we detained the car for another two minutes with another improvised rendition of Heart and Soul. Maybe they appreciated it, maybe not. Then someone from the Crime Club came by. And, I mean, when youre causing a noise disturbance at 1 AM and the police have just left, somebody from the Crime Club is also going to put you a little bit on edge. Luckily, he said that he actually really appreciated our Mission Impossible, and as an added bonus gave us kits to detect dangerous drugs in cocktails or determine somebodys blood alcohol level from their saliva. Ken, our sousaphonist, was very happy, because as an ASA person he allocated money to the crime club, so he appreciated that the money was actually being put to good use by a student group. Then Tim from Third East came down and inquired about our band. I would have pegged Tim as living in like, Macgregor just from looking at him, so I guess it shows that even after three years of being at MIT, Im still not that good at reading people. Anyway, Marching underscore Band at MIT dot edu!! we cried, but Tim then revealed that he couldnt really play any traditional instruments. The nine of us were ready to accept him on beatbox, but then he demonstrated his remarkable ability at vocal trumpet. So, Tim, if you still want to join, the next meeting should be this Saturday at one-ish. Then the Mad Hatter came and wondered why we were out so late at night. Well, this is the kind of thing you expect when you give a concert on the night of Halloween. A bunch of his goth and drag-sporting compatriots yelled at us, but we retaliated with a rendition of Charge. This made them go away. Or maybe they were just really tired. Its kind of inconsequential. Anyway, it was getting around half past one, and we decided that it was time to bring our concert to a close. We marched stealthily down Memorial Drive until a rollerblader (EDIT: Roller skiier) passed by and wondered aloud, What, no Tequila?' Well, we hadnt been able to deny such a request all night, so we broke out in a two-and-a-half part a capella version as we marched somewhat jauntily to Mass Ave. And then comes the one moment that turned this whole experience instantly from just Hmmm, that was an interesting night to This was like Un Chien Andalou, except without slicing open the pigs eyeball. We were passing Bex(xx)ley when someone in a chicken costume approached us. Okay, its Halloween, thats not too weird. So, we jokingly said, Ha, I wish one of us knew the Chicken Dance. Oh, Mr. Chicken, youve brought a boom box. That plays only the Chicken Dance. How convenient. Oh, you want us to dance? Im down with that. But its kind of hard for those of us wearing bass drums and sousaphones. Oh, you want us to play? Were down with that too. Oops, you brought a recording thats in F#. But, hey, well try. Okay, thanks. Hugs all around, Mr. Chicken. Then he went back across the street, presumably to his handlers, never to be seen again. The funny thing is, each of us thought that the other was the stranger person. somebody We closed off our concert with two more tunes at 77 Mass Ave, then headed back over to the Student Center. On the ground level, we ran into a group of freshmen that was really a lot larger than you should run into on a Monday night at 2 AM during classes. But, we happily ignored that fact and gave them a stellar encorea stellar Poo-wate, Kuwait, Sweight medley that no doubt left them in total awe of our performing abilities. Well, didnt it, Laura? And then we got back to where we once belonged. Ah, such a great night. I think its time for a bonus entry.

Personal Statement My Personal And Professional Life

PROFILE I have a wide range of skills and knowledge that I have acquired throughout my personal and professional life. I can communicate with different types of people regardless of age, race or class. I have accessed a huge range of courses that have enabled me to develop interpersonal skills including negotiation and dealing with different types of people and personalities. I also have the knowledge, drive and enthusiasm to work alone when required as I am self-motivated and can meet targets and deadlines. I believe that challenges are best met positively by developing and improving knowledge and skills and through professional reflective dialogue that leads to change. I am very hard-working and reliable. I work well under pressure achieving a high standard of work. I have practical and organisational skills and I can find solutions to problems and face challenges confidently. PERSONAL MISSION STATEMENT I am driven to improve my life and the lives of others. I will achieve this through knowledge, hard work, empathy, self evaluation and pride in what I do. I will achieve this by: Always finding ways to improve and develop my knowledge Applying my strong work ethic by doing the best I can at every task. Taking pride in what I do excepting nothing short of my best effort. Living a balanced life and having fun in my journey through life. EMPLOYMENT EXPERIENCE Bertram Nursery Group Area Manager 2015-present I am jointlyShow MoreRelatedCareer Pl Professional Development Plan1638 Words   |  7 Pages Week 5 Assignment 2: Professional Development Plan Name: Jennifer Jacobsen Date: 2/15/17 Overview: Professional Development Plan This course aims to help you utilize quality improvement processes and management tools to improve client care outcomes, partly by improving the nurse’s working environment as you make and implement good decisions. Now you will apply those processes and tools to yourself by creating a professional development plan. You will begin by completing some management graphicRead MoreMy Personal Statement : My Goals864 Words   |  4 PagesMy personal mission is to constantly strive to be the best overall person that I can be within my personal and professional life. My goals are to inspire and help others and myself around me to achieve greatness and balance that will to maximize our potential that will transcend the boundaries of our dreams. In addition to my mission statement, my core life values are the foundation of my mission statement, which allows me to uphold my promises and standards. These promises and standards will affordRead MoreMy Personal Philosophy Of Innovation1290 Words   |  6 PagesLeadership: A Personal Philosophy To embrace the person that you are, in a time and place where everyone seems to be telling you that you should be everything but the person that you are, is a daunting but worthwhile challenge. 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In supervising developing therapists, more senior membersRead MorePersonal Reflection On The Social Work Profession847 Words   |  4 PagesMy paper is a personal reflection on my understanding of the social work profession, as I get ready for my field placement. I will reflect on my evolving sense of professional identity, and will discuss my growth in terms of self-awareness. I will further deliberate about my knowledge of the So cial Work profession. My current understanding of the profession, and activities, tasks and roles that I may undertake in a placement situation The Social Work profession in Ontario is a complete, accreditedRead MoreMy Ethical Principles Of The Student Affairs Profession Essay1476 Words   |  6 PagesMy Ethical Principles Statement One important aspect of the student affairs profession is the importance and involvement of ethics within your daily life and within the workplace. 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Reflect and comment on the Georgetown Ethos in light of the influences on your personal ethics. Ethics act as a basis of distinguishing between right and wrong and thus, determine what actions one takes on a daily basisRead MorePersonal Growth Is The Most Important Factor Of My Development Plan1071 Words   |  5 PagesPersonal growth is the most important factor of my development plan at my current stage in life. Due to the increased competitive nature of young up and comers I feel that I may be limited for opportunities and advancement. Creating an in-depth leadership development plan will assist me in building up on my leadership skills and abilities. Although this leadership development plan is only a guideline, the real learning process is an ongoing journey. It’s a mark of respect and fairness to include

Rod Stewarts Top Five Albums

There Is Something Disturbing About the World Free Essays

Perhaps the most disturbing character of all Is the thirteen year old Bryony Tallish, a precocious girl with the habit of traumatizing and romanticizes events that occur in her own life, leading to disastrous consequences. Cecilia and the Tallish parents are also a cause for concern, the former due to her lack of direction and purpose and the latter because of their absence and failure to fulfill their roles as head of house. Finally, the house that the family reside in can be seen to reflect them and their faults. We will write a custom essay sample on There Is Something Disturbing About the World or any similar topic only for you Order Now Overall, Mclean presents a family that has deep robbers, which gives rise to many concerns. With absent parents and a sister that does little other than aimlessly smoke cigarettes, Bryony Totals can be viewed as a by- product of the poisonous environment in which she has grown up in. As her mother battles with depression and her father is in a senior position at the war office, she has had to grow up largely on her own, which perhaps contributes to her tendency to dramatist and fantasies everything, as she needs to create her own worlds In order to escape from her truthful lonely reality. Perhaps what concerns us the most forever, is when she dramatists events that she sees, or in the case of the incident at the fountain, which she only sees part of. Also, she links events that happen in the adult world to experiences she has had or read about whilst growing up. Bryony dreams that the Incident will precede a ‘proposal of marriage, which she then relates to her childhood, stating that ‘She herself had written a tale in which a humble woodcutter saved a princess from drowning and ended by marrying her,’ a story plausible only in a fairy tale. This Is In stark contrast with what she refers to as her entering an arena of adult emotion and dissembling from which her writing was bound to benefit,’ highlighting that even in the strange events she has seen, she feels that she can still profit, which disturbs the reader as she has a sordid sense of what Is right and wrong, instead of showing concern for her sister she views herself as a form of gladiator as she has entered an arena, Implicit that she will be her sister’s savior. Another disturbing characteristic of Bryony is her flawed idea of what is right and what is wrong, which could be due to her solitary upbringing. She feels that the OFF intrusion into his private life. Her inability to cope with events is perhaps showcased most oddly when Lola coerces her into giving her the part of Rubella and Bryony feels that ‘her only reasonable choice would be to run away, to live under hedges, eat berries and speak to no one, and be found by a bearded woodsman one winter’s dawn, curled up at the base of a giant oak,’ showing that she deals with what goes on in her life by making into a play and basing her actions on what heroines or people in fairy tales would have done. Overall, Briton’s delusions of grandeur coupled with her incessant capability to transform any event in her own life into a work of fiction leads to one being disturbed because of her warped visions of what is real and what transcends reality. The crumbling family can perhaps be attributed to the lack of a strong patriarchal or matriarchal figure in the family. Emily Tallish battles with what she calls her ‘monster’ and Jack Tallish holds a senior position in the war office, and thus this family has little unity, as Betty the maid takes the role of surrogate mother for the children, doing what Emily Tallish no longer feels that she can do. Her opening description as being ‘inert’ alerts us to how useless she is in this house, and her life is described as ‘invalid nullity highlighting how little she does. However, one must appreciate the fact that she has depression, brought on from Britons birth, and thus she cannot solely be criticizes as being a lazy character, as it is not her fault, however, her lack of desire to change things is a disturbing problem, and she takes a great deal of time Just to find her ‘dark glasses. Emily movements are described as being ‘slow and ‘awkward. Overall, Mclean shows a mother utterly failing to fulfill both her role as career for her children and as leader of the house in Jack Italian’s perpetual absence, owing to his busy Job, and he is even late for Loon’s homecoming meal, leaving the women to run the show, a disturbing situation in the patriarchal early 20th century society. Despite her privileged background and the chances she has been given, Cecilia Tallish has failed to achieve much at all thus far in her life. She graduated from Gorton with ‘a third’ showing that her opportunity for a good start has been squandered. Whilst Cecilia does attempt to do something, she often fails, as her start on a family tree was ‘half-hearted’ and she even states that ‘nothing was holding her back from leaving the house, other than the thought of packing a suitcase’ which ‘did not excite her,’ showing her reluctance to make any changes to her otherwise boring life. Perhaps her reading of Claries can be seen as an interpretation of her own life, as Richardson novel tells the story of a girl whose attempts at something (virtue in this case) are continually thwarted by her parents, and for Cecilia Tallish, her tempts at starting a relationship with Robbie are thwarted, first by Bryony Tallish naming and thus condemning him as the rapist of Lola Quince, and then due to World War II. However, Cecilia does also have some desire to be independent, shown through her smoking her own cigarettes, which contrasted with the early 20th century that women had to be offered and could not possibly ask or smoke their own, yet she does both of these. She also shows some desire to live independently, as she ‘had a little money in her account’ and ‘offers to help her find a Job’ yet she labels all f her options as ‘unpleasing. Mclean presents to the reader a flawed pair of siblings, who have been left to cope, in essence, without parents, and whilst Bryony has the activity and direction her older sister lacks, it is utilized negatively. Overall, despite her chances that other would have craved for is disturbing. Means’s setting for the novel reflects the Tallish family, serving only to reinforce and highlight their inherent flaws. From the outside, the house is described as being ‘ugly and condemned as ‘chartless to a fault’ and as a tragedy of wasted chances’ perhaps ere referencing Cecilia Italian’s lack of motivation and direction in life, shown by her failures to achieve much since arriving home from university and this could perhaps also foreshadow the tempestuous and ill-fated love between Cecilia and Robbie. The temple is shown to be in disrepair, as the exposed laths ‘showed through like the ribs of a starving animal,’ referencing how the family is falling apart and their flaws are easily visible, also shown through the building having a ‘mottled, diseased appearance. Cilia’s lack of purpose is reflected in the temple which ‘had of course o religious purpose at all’ and was meant to enhance the ‘pastoral ideal’ meaning that it had an artificial premise, which relates to Cilia’s whim of staying home through the feeling that ‘she was needed’ even though she does little to look after Bryony and when she does there are selfish motives coursing through her actions, as seen when she strokes Bryony and gets comfort from it. Her other motive that she was required to help her mother is also shown to be false, as she does nothing to aid her other than putting flowers in Uncle Clime’s vase, and even that is eventually broken. Means’s tendency for his architecture to be flawed can be seen to display the family within the walls, a family in disrepair that is completely and utterly ‘a tragedy of wasted chances,’ disturbing when considering all the opportunities the characters have been given which have been ruined by themselves or others. Overall, Mclean presents a disturbing set of characters, all in a toxic environment which serves only to exacerbate their already prominent flaws, leaving the reader disturbed as a collection of flawed individuals in an environment such as this will only lead to catastrophic consequences. How to cite There Is Something Disturbing About the World, Papers

Music Through The Decades free essay sample

Rock music emerged in the second half of the 20th century, forever altering the landscape of popular music. The new sound, articulated the passions and beliefs of a new generation, and has since influenced a wide range of genres, from folk to disco to hip-hop. The musical styling that have accompanied the social, cultural, and political developments of the late 20th and early 21st centuries form the subjects of these entertaining and Informative volumes. Sasss sasss In the mid-Sasss, jazz was being played in dance halls, roadhouses, and radios all over the country.Radios and phonograph records were bringing jazz to locations so emote that no band could reach them. And the music itself was beginning to change. The popular dance music of the time was not Jazz, but there were early forms taking shape In the evolving blues-ragtime experimental area that would soon turn into Jazz. Popular Tin Pan Alley composers Like Irving Berlin Incorporated ragtime Influence Into their compositions, though they rarely used the specific musical devices that were second nature to Jazz players. The Sasss were Broadways prime years, with over 50 new musicals opening in just one season.Record numbers of people paid up to $3. 0 for a seat at a musical. It was also a decade of incredible artistic developments in the musical theatre. The Broadway shows were produced by showmen who took musical theatre seriously and tried to provide quality entertainment while making a profit at the same time. This attitude kept the musical theatre booming right through the 1 sass. Among the hundreds of popular musical comedies that debuted on Broadway in the early sass, two classic examples of the Broadway musical of that era are Sally and No, No, Nanette. The music of the sasss wasnt sad and depressing, It was Jazzy and happy, and soIt gave people Inspiration and cheered them up during the Great Depression. The popular kind of music was still jazz. The main instruments were piano, clarinet, saxophone, and trumpet. Popular music in the sass comprised of swing, jazz and big band music early in the decade. These styles suffered in popularity due to musicians strikes in 1942 and 1948 and eventually gave way to crooners later in the decade. Uses The sasss were a time of changes and the music of the decade both reflected the cultural changes that were happening while still holding on to the societal norms of the past.Rhythm Blues (RB) and Rock n Roll popularized as black music and many African-American musicians rose and enjoyed success, but while some were able to reap the benefits of their work, many others were forgotten or denied access to audiences through segregation. A lot of people believe that during the fifties many of the white artists stole music from African-Americans and capitalized on It for their own benefit in a way that the original artists could not. The gap between blacks and whites and further the civil rights movement. While those genres paved the way for future music, traditional pop and country music lung to the past with old standards remaining popular and a multitude of covers topping the charts. Either way, this decade was a time of innovation that helped to influence everything that we listen to on the radio today. Sasss Pop music gradually became controlled by new young vocal-groups, taking their power from a combination of the performers charisma along with the songwriting talents of the production team, who operated behind the scenes.Eventually rock artists came to be expected to write and even produce their own songs, becoming responsible for everything about how their records sounded. Asss The sasss, the decade that gave us everything from All In the Family to the Brady Bunch, from the last of the hippies to the first of the preppies, from bluebottle Jeans to polyester, from the Watergate scandal to the Iranian hostage crisis, and every kind of music from acid rock to funk and disco. Sas ss The sass was a decade of revolutionary changes on the music scene.The two major developments were the advent of MET and the compact disc. Music became more diverse, with new wave, heavy metal, rap, techno pop, alternative rock and the new country sounds. And music became a huge marketing tool as filmmakers, TV producers and manufacturers of everything from sneakers to soft drinks used hit songs and hot performers to sell their products. Rock and Pop Many classic rock acts hit the big time during the decade as well. Bon Jove, 132, Bruce Springiness, R. E. M. , and Aerostatic all had hot strings of memorable hits in the asss. John (Cougar) Melanoma hit it big with his Midwestern style of rock. Soloists Bryan Adams, Eddie Money, Sammy Hager, Billy Joel, Tina Turner, Elton John, and Steve Nicks all added their sounds to the mix, as well. More pop-sounding acts to hit t big included J. Gels Band, Hey Lewis and the News, Men at Work, and Stray Cats. Pure Pop Certain acts of the time were pure pop music at its best (or worst, depending on the music fan). Olivia Newton Johns Physical was one of the top hits of the decade. Jessie Girl by Rick Springfield and Shahs Take on Me were pure pop craftsmanship. Paula Abdul hit it big with such ditties as Straight Up and Cold Hearted Snake. Pop Superstars The asss saw the breakout success of many pop superstars, each of whom would leave indelible marks on the world of music. Such pop superstars borne out of the aced include Madonna, Michael Jackson, Mariachi Carrey, Whitney Houston, George Michael, and Prince. Each of these artists made a huge impact on the music scene for the asss and beyond. Asss Many of the most popular acts that emerged in the sasss were bands and artists who enjoyed a type of resurgence in the mainstream music scene after their popularity had dwindled for a decade or so. Other artists were Just starting out explanation of some of the most memorable artists that helped to define the era in terms of musical differentiations as well as some artists who are best forgotten. The early years of the sass began with a surge in popularity for music genres like techno and hip-hop that continued throughout the decade. The happy rock years in the mid-ass helped to pave the way for the bubblegum pop that followed in the waning years of the decade. Artists like Brittany Spears and Christina Agiler dominated the mainstream pop music scene well into the late sass and beyond. The later years of the decade also saw a new popularity for traditional boy bands. The Backstreet Boys, 98 Degrees, and Ann.s enjoyed the same amount of, if not ore, popularity than older boy bands like New Kids on the Block from the late sass. The music in the sass went through a series of changes in regards to the mainstream radio airwaves.Ironically, it was nearly a full-circle of styles and tastes that resulted in recreating the mainstream sound that is strongly reminiscent of popular music in the sass. Many of these bands and artists had staying power, though. Nearly a decade later, we are still being exposed to many of their antics or effects that they had on the musical front. Fortunately, several of these acts have tauter in recent years and continue to produce quality music while others with less talent have fallen by the wayside in recent years. Asss Some of the years most significant noise was being made far from studios and concert stages. The controversy over music sharing program Anapest began here. The creator Shawn Fanning was only 18 when he wrote the source codes that shook the music world. His free, Internet song-swapping service was the hype of downloaded everywhere. Anapest came under heavy legal fire during this year from the five giants of the recording industry Warner Brothers, MME, Sony, BAM, and Universal, who sued to shut down the service, citing alleged copyright infringement.Mine has often been described as vile, violent, insensitive, misogynistic, and offensive, but Amines ability to throw down rhymes that outraged nearly everyone helped The Marshall Matters LAP rack up massive sales throughout 2000. Brittany Spears became a prominent figure in mainstream popular music and popular culture during the sasss. Her first two albums established her as a pop icon and broke sales records, while title tracks: Baby One More Time, and Oops! I Did It Again became international number-one hits. SASSSElectroscope, dance-pop, synthesis and electroscope, along with other forms of dance/ electronics/pop music that started in the sass, have become the very popular form of music today. In the early sass, some famous artist/bands are David Guests, Seeks, Carry Rae Spend, Kelly Clarion, Pitiful, Lady Gaga, Usher, Iranian, Brittany Spears, Kathy Perry, Justine Bibber, Nick Mina], and One Direction. Pop music, hip-hop, RB, and rock influence, comes back after about a ten-year, especially after the death of Michael Jackson, and still trends today. While most of the 2009, which did not happen since 2004 and was not prominent since 2000.

Coordinated management of meaning

Geological History Of Pa Essays - Geology Of New Jersey, Free Essays

Geological History Of Pa Essays - Geology Of New Jersey, Free Essays Geological History Of Pa The earth is an ever-changing chunk of rock to put it at the lowest level of comprehension available. This rock that we call home is brewing with billions of life forms and is constantly changing every day. This can be attributed to the various cycles that are at work on this planet of our, from the hydrological system to the rock cycle the earth is an ever changing form. Pennsylvania is just a small part of this system we call our home. Formed millions of year ago by tectonic collisions and molten rock Pennsylvania is a part of the earth full of specially minerals and geological features that stand out as being come of the best in the world. What would our state be with out its coalmines and steel mills. Which of course are only possible through the unique geographic features of our state. The Pre-Achaean, Achaean and Proterozoic Eras. Geologists believe that Pennsylvania was formed by parts of the Laurentian continental crust block. This crust block is made up of many micro plates, which were accreted during the period from about 2.5 billion to 1.0 billion years ago. This was previously part of an even larger crustal block called Rodinia. Geologist believes that PA is full of rocks that were once part of this crustal block. These rocks are known as the Greenville rocks. Greenville rocks are metamorphic rocks composed mainly of gneiss. Some of these rocks are visible in Southeastern PA but most are buried deep within the surface of PA. The Cambrian and Ordovician Periods This is really the period that life started to develop in the state of Pennsylvania. Now how did life star in this state you may ask, well here is how. At the start of the Cambrian period water from the Ocean spread inland across North America. Pennsylvania got in the way of this and was covered with a shallow layer of water which created unique environments for both life as well as the opportunity of new deposition of sediment. This water cover also had a big part in eroding away water channels as well as leaving large deposits of sediment. During the late Ordovician era materials from the arc and the floor of the Ocean were thrust onto the North American plate. This phenomena was called Taconic orgogeny, this played an important part in the development of mountains in PA. This Taconic orogeny created the mountains that lay to the northeast of PA. The Taconic orogeny, which deposited many harmful types of sediment, also saw the end to many life forms due to this heavy disposition of harmful materials. The Silurian Period During this period the mountains that were formed by the Taconic orogeny were still a good source of sediments. PA was covered with clastic sediment form these mountains for the first half of this 25 million year period. Sand and gravel composed mainly of quartz were deposited by stream to the eastern parts of the state. There was also quartz sand carried further west and deposited on the beaches and shores. Even today some of this sediment can still be found along the linear ridges of the Appalachian Mountain section of the Ridge and Valley province. In the western part of the state more mud was deposited then anything and even further west was the disposition of carbonate. This was also the time when many rocks were being chemical weathered and creating large amounts of iron, which were later, mined throughout most of the 1800s. The mountains that were created by the Taconic Orogreny were eroded during this time and stopped becoming a source of clastic sediment. In the northwestern part of PA during this time a supersaturated basin had formed with limited circulation. Once this basin evaporated the area was left full of gypsum and halite. This was also a crucial period for life. It saw the first fish appear on the earth. The Devonian Period This period was a relatively slow time for PA until the end of it. This period saw more deposition of carbonate for a few million more years. It also saw the formation of the Acadian Mountains. These were formed just east of PA when there was a collision

Evaluate one aspect of care that you have experienced during the Essay

Evaluate one aspect of care that you have experienced during the course that has changed since you left Nursing Practice in 1999. The practice of urinary cathet - Essay Example Urinary tract infection related to the use of urinary catheter is often associated with the increase rate of morbidity, mortality, and length of hospital stay. (Tal et al., 2005) Therefore, it is necessary for health care professionals to continuously improve the hospice and palliative care. To enable the readers to fully understand the subject matter, a list of related definition of words will be provided followed by discussing the main purpose of urinary catheterization and evaluating the impact of using urinary catheter on terminally ill patients who are admitted in a hospice environment. As part of evaluating the practice of using urinary catheter on terminally ill patients, a literature review will be gathered to examine the health benefits of using urinary catheter in terms of promoting dignity and comfort on terminally ill patients. Contrary to the health benefits of using the practice of catheterization, the associated risks of infection and ways to prevent infection among the patients will be thoroughly discussed prior to conclusion. Hospice Care – special care given to terminally ill patients which aims to improve the quality of life by relieving their pain and other symptoms during the last few days in a person’s life. (Avert, 2009a) Overactive bladder (OAB) – â€Å"a form of urinary incontinence in which sudden, involuntary contractions of the muscle surrounding the bladder produce an urgent need to urinate – often so sudden that the person with the condition is unable to make it to the bathroom in time (a condition known as urge incontinence)† (UCLA, 2009). There are a lot of urinary problems which normally occurs when a person reaches the old age. In some cases, illnesses and physical injuries may also contribute to urinary problems. In general, â€Å"the human organs, tubes, muscles, and nerves function together in

Strategic mangement for business building success Essay

Strategic mangement for business building success - Essay Example Further analysis in this report will go on to provide both SWOT and PEST analysis besides providing recommendations on the different ways through which the company can be improved to be exclusively competitive so as to acquire an advantage above the other companies offering similar structure of business within the same market. The production of crisps has been on the rise in the British market due to the increase in consumption of the vegetable crisps. Despite the clarified state of facts that UK has recorded increased consumption of crisps, study shows that close to six billion packets of the crisps are consumed annually in the United Kingdom alone thereby making the business more successful due to the high rates of consumption of its products. This report will be dealing with the understanding that the crisps company has been seen as highly competitive as observed from the perspective of the Tyrrells Company. The Company was founded in a court farm owned by the Tyrrells family in a place known as Herefordshire in the year 2002. It has always been recognized by a large base of customers for the types of tasty crisps that are hand cooked as well as vegetable crisps. The company also manufactures other relevant products that have witnessed an encouraging level of approval from the customer base within the market including savoury nibbles, popcorns and other premium snacks that are distributed around a large market through more than one country. The company has been distributing their products to many distributors and stores in the United Kingdom through distribution channels which have also been expanded into an international business venture supplying other markets such as France, North America, Netherlands and Germany amongst other large market bases around the world. This company has employed close to 270 employees and the company has managed to generate more than 100 million pounds in their retail sales and

Internal and external factors affecting Starbucks

Internal and external factors affecting Starbucks Introduction This report will provide a critical review of Starbucks and its place in the coffee house market in the UK using three well tested approaches to strategic market analysis: SWOT, Porter’s Five forces and PESTLE analysis. A brief history of the coffee house market is provided in addition to some background to the company in question, Starbucks. Then the company is analysed using the three frameworks. Finally a few conclusions are drawn. History of the coffee shop The coffee house is not a new idea – they were established in Britain in the 17th century, the first opening in London in 1651 (Wilkes Group, 2012.). Some elements of the Coffee House clientele worried the establishment of the day, causing King Charles to speak of them as resort of ‘idle and disaffected persons’ producing ‘very evil and dangerous affects’ due to the fact people met there to discuss the politics of the day (Ibid, no page no.) 300 hundred years later coffee shops are just as popular, with an estimated 5,700 in the United Kingdom in 2013 (Ibid.); the market is fiercely fought, with Costa Coffee being number one brand in the market (in terms of the number of stores), followed by Starbucks (Figure 1). Third is Cafe Nero and there are a number of smaller companies joining the market, including Cafe Ritazza and a joint venture between Tesco and an Australian coffee company called Harris Hoole (Ibid.) Figure 1 – Coffee House UK market share (number of stores) Source: The Wilkes Group, 2012. Starbucks Company background The company was founded in Seattle, Washington State in 1971; the name was inspired by the mermaid in the novel Moby Dick, and the mermaid also inspired the company logo. It is now a very successful coffee house using ethically sourced Arabica coffee beans (Starbucks n.d.) Howard Schultz, now the company CEO, first visited a Starbucks store in 1981; he subsequently travelled to Italy where the coffee bars inspired him to bring the concept back to the United States (Starbucks website, n.d.) In 1987 Schultz purchased Starbucks with investment from local businesses. The ethos of the firm is to create a welcoming place for conversation: a third place between work and home. Today there are 15,000 Starbucks stores in 50 different countries (Starbucks website, n.d.) SWOT Analysis – Strengths, Weaknesses, Opportunities and Threats (SWOT) This section presents a SWOT analysis for Starbucks; SWOT is a method of market analysis; this familiar acronym stands for Strengths, Weaknesses, Opportunities and Threats. These four words represent the major constructs firms need to consider to make the most of their internal set up and the external marketplace characteristics. Its major value is in the identification of those business critical factors which provide opportunity for the firm, but also any threats from competitors and the changing business environment. These need to be weighed up against the internal factors (strengths and weaknesses) of the business to develop the best business solutions and strategies, both short term and long term (Meek Meek, 2003). (i) Strengths ~ One of the major strengths of the company is the strong Starbucks brand and it’s stylish image; this has made it very popular with young people, particularly students. According to Alderman (2012, no page number) â€Å"laptop-wielding young people embrace the coffee chain as an avatar of American popular culture† ~ Starbucks has a very modern website which is attractive to users and easy to navigate. This is so important in this digital age when the majority of people rely on the Internet to gather information about goods and services. ~The loyalty scheme introduced by Starbucks is another major advantage, a strategy adopted early on in the firm’s development. Encouraging consumers to increase their frequency of purchase through the use of loyalty cards is now a marketing tactic successfully adopted by many companies in different sectors. ~ The fact that Starbucks beans are ethically produced is a strong advantage to the company as consumers are increasingly concerned about sustainable production and corporate responsibility. A recent large-scale survey on social responsibility (Nielsen, 2014) shows that around 50% of consumers will choose to buy socially responsible brands. This includes going so far as to check packaging for claims about sustainability. (ii) Weaknesses ~ Starbucks has been experiencing financial difficulties in recent years, even recording a loss (Wilkes Group, 2012.) putting it at a disadvantage in terms of having the capacity to invest in developing new products or expanding its network of stores. ~ Perhaps as a result of poor performance Starbucks has experienced some decline in its stock values which also can result in reduced investment. ~ As students and the youth market is one of the main market segments for Starbucks, this is one age group in the UK demographics which is declining and projected to continue to do so over the next few years (ONS, 2011). ~ The tax avoidance scandal of recent years, when Starbucks avoided paying corporation tax in the UK (Bergin, 2012), temporarily dented the company reputation. However, in the long term it does not appear to have affected the popularity of the firm with consumers still patronising the stores. (iii) Opportunities ~ The taste for coffee houses and coffee consumption, particularly as part of the working day routine is continuing (Wilkes Group, n.d.) and showing little sign of slowing down. ~ This is supported by a recovering economy and signs that consumers are finding they have more discretionary income to spend (CEBR, 2014). ~ The relaxation of the licensing laws has provided an opportunity for firms like Starbucks to broaden their offering in coffee houses to include alcohol. This will attract new market segments. ~ There are further potential niche markets or segments to target, for example developing a caffeine free alternative for those consumers concerned about the health risks of too much caffeine. ~ Increased interest in corporate responsibility, ethical trading and sustainable coffee growing techniques for reducing the carbon footprint provide Starbucks with a competitive advantage as it has always adopted ethical business strategies. ~ The enduring trend for ‘drive thru’ premises and kiosks on railway and bus stations as a valid and popular way of delivering products in the food and drink sector provides good, relatively low cost, ways for Starbucks to increase sales and raise brand awareness and loyalty further. ~ An extension of this might be ‘pop-up shops’; temporary occupation of premises as part of for example, music and cultural events. This would also be an ideal vehicle for reaching the target market segments particularly young adults and students. ~ The increasing globalisation of markets provides wider opportunities for Starbucks to expand into new markets; some authors maintain that young people in different countries have more in common than people of different age groups in the same country (Usunier and Lee, 2013). This presents â€Å"an opportunity to target consumers sharing a common set of values, needs, habits and preferences† (Usunier and Lee, 2013 p. 131). (iv) Threats ~ The increasing emphasis on healthy lifestyles and reducing caffeine intake for people with certain health conditions is a potential threat to coffee house companies (Lopez-Garcia et al, 2008). The secret will be finding suitable alternatives for those consumers who cannot or choose not to drink caffeinated coffee. A quality decaffeinated alternative will provide access to this sub-segment of the market. ~ Climate change may well represent a threat to coffee production and hence make the raw materials more expensive. ~ There is very strong competition in the coffee house market with Costa Coffee firmly in the number one spot (Wilkes Group, n.d.) It is important for Starbucks to maintain relationships with its customers; the loyalty card is a good way of doing this as is two way communication with consumers via social networking sites (SNS). However, Starbucks must be careful to ensure not all messages it sends out to consumers are sales promotions; according to (Cohen, 2011) nine out of ten communications should be sharing information not sales pitches. Porter’s five forces This represents an equally important activity for any firm competitor analysis; in a rapidly changing world and such a fiercely contested marketplace a scientific view of the competition is key to success. This particular approach being described was designed by Michael Porter and is a systematic approach to identifying and assessing the relative strength of the ‘five forces’ influencing the nature of competition in the coffee industry. Figure 2 below illustrates the five forces which include competitors, new products, new entrants to the marketplace and the bargaining power of consumers (Porter, 2008). Figure 2 – Porter’s five forces Source: Porter, 2008 1. The potential threat of a new competitor and/or a new product in the already crowded coffee house marketplace is high, with strong contenders such as Cafe Ritazza on the fringes. The barriers to entry to the market are quite high as any company wanting to compete with Starbuck or Costa would need to open a large chain of shops. However, the example of the coffee house joining forces with Tesco (Poulter, 2013) is a case in point and could have disastrous consequences for Starbucks. 2. Secondly, the bargaining power of suppliers and the costs of raw materials is another strong force for any firm. In the case of Starbucks and its commitment to only using ethically sourced coffee beans, prices are at a premium anyway for fair trade goods. This will squeeze profit margins if the company is not able to pass the increased costs on to the customer. Other coffee houses may get their raw materials, particularly the high cost coffee beans, elsewhere and non-fair-trade meaning the price is most likely lower. 3. The third of Porter’s forces is the increasing bargaining power of customers; most decisions are influenced to a considerable extent by on-line peer reviews and recommendations. This can influence which product consumers will buy, with a bandwagon effect applying i.e. consumers buying the brand which is most popular (Kastanakis Balabanis, 2012). The power of the consumer is not to be underestimated and smart firms invest in nurturing relationships and communication with consumers. This can ultimately result in co-production e.g. of new products. There is clear appreciation of the value of social media to communicate with consumers who want to feel engaged with their favourite brands. Such engagement cancels out the ‘us and them’ culture of corporation-consumer relationships; now customers feel closer to brands (Engeseth, 2005). Yan (2011, p.695) describes this phenomenon as â€Å"consumers want to know they have some influence over the brands that they connect with†. 4. Fourthly is the force resulting from substitute products entering the marketplace; this might be in the form of an innovative new product for an established competitor e.g. a new flavour coffee from Costa; or a coffee house offering from a non-coffee house company. This might be considered the case when McDonalds introduced the concept of ‘McCafe’ providing a coffee house concept within the traditional burger house (Petersen, 2014). 5. Finally, Porter’s fifth force is the way any combination of the four other forces may influence the strength of competition provided by rival firms and products. There is strong competition from rival companies in the coffee house market, particularly Costa Coffee which dominates the number one spot in the market (Wilkes Group, 2012). PESTLE Analysis This represents the marketing audit angle and those companies which are most thorough in their analysis of the internal and external marketplace are the best placed to exploit any opportunities and protect against any threats. The analysis is based on clarity around the following questions: 1. Where is the company now? 2. How did the company get where it is today? 3. Where is the company heading and what are the corporate objectives? Jobber (2010) defines a marketing audit as the process of examining marketing in a business in a systematic way, including the environment, corporate objectives, strategies and any activities to assist in identifying any factors that may impact on the company and its products. The Chartered Institute of Marketing (CIM 2013) explains that the business environment is in a constant state of flux, hence a regular audit is necessary to provide any intelligence needed to inform sound decision-making. Such decisions have to take many aspects of current and future influences in the external environment into account in a process widely termed a ‘PESTLE’ analysis. The acronym stands for: 1. Political 2. Economic 3. Social 4. Technological 5. Legal 6. Environmental This method assesses the impact on the firm of macro-environmental factors (Kotler and Armstrong 2010) and may well include those PESTLE elements listed in Table 1 below. Some factors will be more relevant to the coffee house market than others and these will be drawn out in the analysis. Table 1 – examples of PESTLE analysis components Political Economic Social Technological Pressure to strengthen environmental regulation. Hangover from recession still limits discretionary spending. Income distribution: coffee houses tend to sell premium priced products which people on lower incomes cannot afford. New inventions, including advanced roasting techniques can provide advantage. Employment law –pressure to increase the minimum wage Interest rates will increase soon. Coffee drinking is enduring as a popular ‘fashion’ New product development, including flavoured coffees and improved decaffeinated coffee for those concerned about the caffeine content. Political stability – general election in May 2015. Uncertainty and unemployment is commonplace. Lifestyle changes, including longer working hours are making a coffee ‘pick-me-up’ a regular part of the working day. Energy use and costs are key with ethically sourced coffee beans adding to raw material costs. Inflation rates are on the up. Health consciousness with coffee having advantages and disadvantages: Consumer confidence is improving slowly. High caffeine intake raises pulse rate and hence is not recommended for certain groups e.g. those with hypertension (van Dam, n.d.), but doesn’t increase risk of death (Lopez-Garcia et al, 2008) -But coffee does contain high levels of anti-oxidants which are beneficial and may protect against diabetes, Parkinson’s and liver disease (Ibid.) Legislation Environment New/extra legislation around sustainable coffee production will impact. Consumers in the UK are conscious of the ethical implications, with increasing consumption of Fairtrade coffee (Blacksell, 2011). Biodegradable packaging is key to reducing waste. Tax evasion scandal – this has legal implications for the company and damages the corporate reputation. Organic production of coffee is also on the rise due to consumer demand for naturally produced goods (Blacksell, 2011) Source: After Kotler and Armstrong, 2010 Market segmentation â€Å"The purpose of business is to create customers† is a definition by the business guru Peter Drucker (Swaim, 2010, p.14) who recommends that the best way to do so is to look at the company from the customer’s viewpoint. There are also a number of questions which need to be asked about segmentation of the market; specifically â€Å"what products does the customer buy† and â€Å"what does the customer value†? Research provides an indication of the market segments which are of importance to companies such as Starbucks. (i) Students represent a clear and well defined segment which can assist in promoting and recommending the brand through social networking. (ii) Young professionals and white collar workers: picking up a coffee on the way to work is a growing trend in the UK; the provision of Wi-Fi and newspapers in the stores assists the professionals to use Starbucks as a second office. Crookes (2014) observes that this has been so for a lot longer than many people realise, citing a London coffee shop opened in 1688 where ship-owners, insurance brokers and merchants would drop in to drink coffee but also to trade. There has been a long history of connecting coffee with work in terms of the introduction of the concept of the coffee break, first introduced in 1902 by Barcalounger, an American furniture manufacturer (Crookes, 2014). And the fondness for coffee amongst workers was the cause of a strike at Chrysler in 1964 when the management tried to stop company coffee breaks in an effort to increase production (ibid.) (iii) Young adults may well be an increasing segment attracted by the availability of alcohol at Starbucks coffee shops (Crookes, 2014), hence providing an alternative to pubs and clubs for socialising. Marketing mix The marketing mix incorporates the traditional concept of the four Ps (product, price, promotion and place) and is integral to marketing strategy development. Some authors have expanded the mix to seven Ps (Kotler et al. 2012) encompassing three more criteria of ‘people’, ‘physical evidence’ or ‘environment’, and ‘process’; these might be considered to better describe any influences on the marketplace. Kotler (2012, p.31) explains that it â€Å"recognizes and reconciles the scope and complexities of marketing activities†. However, this report will focus on the four Ps and how they might apply to Starbucks. (i) Product: Lower caffeine content options may attract more health conscious consumers; plus emphasis on ethically produced coffee beans. (ii) Price: In a high price, premium market Starbucks might consider offering a value option to broaden the market, particularly for the student segment. (iii) Promotion: Maximizing the social media promotion of Starbucks and its good works in ethical and responsible coffee production will improve the firm’s reputation (Berry, 2000). A constant and interactive presence on social networking sites will build relationships with consumers and can encourage co-production of new products and services, through electronic word of mouth (Chu Kim, 2011). (iv) Place: Starbucks has introduced around 200 ‘drive-thru’ coffee shops in the UK over the past couple of years enabling consumers to access coffee 24 hours a day (Smith, 2014). There may also be scope for pop-up shops at events or kiosks at railway and bus stations (e.g. the new mini-shop at Birmingham New Street station). Conclusion Starbucks is a well established part of the coffee house culture in the UK, well regarded for its ethical approach to sourcing and buying coffee beans. There are global opportunities for the firm as well as niche markets within the UK to exploit. Although not the number one firm in the coffee house market (a position held by Costa Coffee) Starbucks has developed a strong following amongst the youth and student segments; whilst continuing to provide the requisite products for the working population in their busy working day. Having weathered the temporary storm of bad publicity over the income tax evasion scandal, Starbucks has worked hard to improve its position in the eye of the consumer by emphasising the ethical and sustainable principles the firm has always maintained. Such communication and relationship marketing is key to long term brand loyalty. Despite fears that coffee may be bad for health there is also evidence to support drinking coffee in moderation to have preventive value against certain diseases. Starbucks is well placed to continue to trade competitively in the UK market, particularly as it continues to find and exploit new and innovative ways to get their product out to the consumer in the form of drive-thru’s and kiosks in high footfall areas. There seems little sign of the trend and fashion for coffee houses to diminish any time soon and it continues to be part of the UK culture just as it was over 300 years ago. Word count: 3191 References Alderman, L. 2012. In Europe, Starbucks adjusts to a Cafà © Culture. [On-line]. Available @ [Accessed 23/10/14]. Bergin, T. 2012. Special Report: How Starbucks avoids UK taxes. [On-line] Available @ http://uk.reuters.com/article/2012/10/15/us-britain-starbucks-tax-idUSBRE89E0EX20121015 [Accessed 23/10/14]. Berry, L. 2000. ‘Cultivating Service Brand Equity’. Journal of the Academy of Marketing Science, 28 (1): pp.128-137. CEBR, 2014. Disposable income increases. [On-line] Available @ http://www.cebr.com/reports/asda-income-tracker-july-2014/ [Accessed 23/10/2014]. Chartered Institute of Marketing (CIM). 2013. Marketing Planning Tool [On-line]. Available @ http://www.cim.co.uk/marketingplanningtool/tech/tech5.asp. [Accessed 10/10/2014]. Chu, S-C. Kim, Y. 2011. ‘Determinants of consumer engagement in electronic word of mouth (eWOM) in social networking sites’. International Journal of Advertising, 30(1): pp.47-75. Cohen, H. (2011) ‘Is your social media marketing myopic?’ [On-line] available @ http://heidicohen.com/is-your-social-media-marketing-myopic [Accessed 16/10/2014]. Crookes, D. 2014. Thirsty Work – the coffee shop as office. [On-line] Available @ http://www.independent.co.uk/life-style/gadgets-and-tech/features/thirsty-work-the-coffee-shop-as-office-2290725.html [Accessed 16/10/2014]. Engeseth, S. 2005. One: A consumer revolution in business. London: Cyan-Marshall Cavendish. Blacksell, G. 2011. How Green is your coffee? [On-line] Available @ http://www.theguardian.com/environment/2011/oct/04/green-coffee [Accessed 16/10/2014]. Jobber, D. 2010. Principles and Practice of Marketing. 6th Edition. Maidenhead: McGraw-Hill. Kastanakis, M. Balabanis, G. 2012. Between the Mass and the Class: antecedents of the ‘bandwagon’ luxury consumption behaviour. Journal of Business Research: Vol. 65 (10); pp. 1399-1407. Kotler, P Armstrong, G. 2010. Principles of Marketing. 13th Edition. Harlow, Essex: Prentice Hall. Kotler P., Keller, K., Brady, M., Goodman, M. Hansen, T. 2012. Marketing Management (2nd Ed). Harlow: Pearson Education Limited. Lopez-Garcia, E., Van Dam, R., Rodriquez-Artalejo, F. Hu, f. 2008. The relationship of coffee consumption with mortality. Ann. Intern Medicine; 2008; 148: pp.904-914. Meek, H. Meek, R. 2003. CIM Course book – Strategic Marketing Management. Oxford: Elsevier Nielsen. 2014. Global consumers are willing to put their money where their heart is when it comes to goods and services from companies c

Product Life Cycle Stages Essay

As consumers, we buy millions of products every year. And just like us, these products have a life cycle. Older, long-established products eventually become less popular, while in contrast, the demand for new, more modern goods usually increases quite rapidly after they are launched. Because most companies understand the different product life cycle stages, and that the products they sell all have a limited lifespan, the majority of them will invest heavily in new product development in order to make sure that their businesses continue to grow. Product Life Cycle Stages Explained The product life cycle has 4 very clearly defined stages, each with its own characteristics that mean different things for business that are trying to manage the life cycle of their particular products. Introduction Stage – This stage of the cycle could be the most expensive for a company launching a new product. The size of the market for the product is small, which means sales are low, although they will be increasing. On the other hand, the cost of things like research and development, consumer testing, and the marketing needed to launch the product can be very high, especially if it’s a competitive sector. Growth Stage – The growth stage is typically characterized by a strong growth in sales and profits, and because the company can start to benefit from economies of scale in production, the profit margins, as well as the overall amount of profit, will increase. This makes it possible for businesses to invest more money in the promotional activity to maximize the potential of this growth stage. Maturity Stage – During the maturity stage, the product is established and the aim for the manufacturer is now to maintain the market share they have built up. This is probably the most competitive time for most products and businesses need to invest wisely in any marketing they undertake. They also need to consider any product modifications or improvements to the production process which might give them a competitive advantage. Decline Stage – Eventually, the market for a product will start to shrink, and this is what’s known as the decline stage. This shrinkage could be due to the market becoming saturated (i.e. all the customers who will buy the product have already purchased it), or because the consumers are switching to a different type of product. While this decline may be inevitable, it may still be possible for companies to  make some profit by switching to less-expensive production methods and cheaper markets. Product Life Cycle Examples It’s possible to provide examples of various products to illustrate the different stages of the product life cycle more clearly. Here is the example of watching recorded television and the various stages of each method: 1. Introduction – 3D TVs 2. Growth – Blueray discs/DVR 3. Maturity – DVD 4. Decline – Video cassette The idea of the product life cycle has been around for some time, and it is an important principle manufacturers need to understand in order to make a profit and stay in business. However, the key to successful manufacturing is not just understanding this life cycle, but also proactively managing products throughout their lifetime, applying the appropriate resources and sales and marketing strategies, depending on what stage products are at in the cycle.

Advertising and Big Beer Ad Essay

1. What factors influence the perceived credibility of an informal information source? List and discuss factors that determine the credibility of formal communication sources of product information. The perceived honesty and objectivity of the source of communication has an enormous influence on how the communication is accepted by the receiver. The major factors are perceived intention of source, correct use of celebrity endorsements and the appropriateness of the spokesperson with the content of the message. 2. What are the implications of the sleeper effect for the selection of spokespeople and the scheduling of advertising messages? The sleeper effect is the tendency for persuasive communication to lose the impact of source credibility over time. In terms of choice for a spokesperson, it is a good idea to select a controversial and famous person that will stick in the consumers mind e.g. celebrity endorsements. The ads should be scheduled first in the commercial block because people tend to remember them the most in comparison to the commercials played in the middle and end of the show. See more: Examples of satire in adventures of huckfinn essay 4. Virgin Airlines uses both magazines and Internet to promote its discount airline business. How would you measure the advertising effectiveness of the two media for promoting the service? Which is likely to be more effective? Broadband Internet services offer fast access to growing group of consumers i.e. special interest groups. However, the growth of unsolicited emailing, email viruses and worms have limited the effectiveness of this medium. There is a growing trend towards media fragmentation as they have shifted their focus from general interest audience to smaller more specialized groups. According to a Roy Morgan survey in 2006, there were 140 magazine titles read by the population of ages 14 and over. 5. Which media do you think are suitable for advertising to the 18-24 age group as opposed to the 55+ age group? Justify your answer with examples and /or secondary data. The most appropriate media type for the age group of 18-24 would be the Internet, as they are one of the largest users. This type of marketing is called viral as it allows the message to spread like a virus. Some examples of this are the Carlton Draught ‘it’s a big beer’ ad, which premiered on the Internet and now has had over 3 million views. Social networking activities driven by sites such a YouTube and Facebook have also had an important impact of the effectiveness of viral marketing, for example the Carlton ‘it’s a big beer’ ad can be viewed on YouTube. On the other hand, according to Nielsen Media Research it would appear that popular FM radio stations and ABC radio stations appeal to two very different audiences, with 33% of over 55 listening to 3AW Melbourne and closel y behind are the ABC stations for that age groups. 6. You are the marketing manager for a headache remedy. Your advertising agency has just presented you with two different promotional strategies, one using a humorous approach and one taking an â€Å"agony† approach. Which approach would you adopt? Why? As a pharmaceutical company we would choose the â€Å"agony† approach as these commercials are run with great success because they appeal to a certain segment that suffers from aliments that are not visible, which therefore elicit little sympathy from family and friends. Complaints are legitimized by commercials, which they immediately identify with. 7. You are a promotions manager working for the Australian or your home government. Devise an advertising campaign to discourage smoking by young women referring to the communication model shown in Figure 7.1.p.260. Compare your plan with current campaigns used by the Australian government, state governments or local governments. How is your campaign superior? Justify your answer with reference to consumer behavior. We would use an emotional advertising campaign, with a combination of fear and abrasive advertising to discourage women from smoking. Fear is an effective advertising appeal, as it provides a compelling set of reasons for immediate actions to prevent the fatal consequences of smoking. In using abrasive advertising we would use a controversial campaign as this will help improve awareness of the negative consequences of smoking, It would also link us to important social issues regardless of the fact that the images may be confronting to some people.

The Debate On Nature And Nurture - 1055 Words

This is possibly one of the hardest debates to try and describe to someone. On its face, it’s pretty simple, or black and white. It’s an â€Å"either/or† debate. Having had similar debates where nature and nurture were discussed as possible reasons for X, I have always been more comfortable with the idea that it’s not so much a matter of Nature or Nurture, but rather a sliding scale on which Nature and Nurture represent the opposing ends of the scale. The research I’m finding is showing this to be the case more so than the either/or version of the debate. Religion and politics have long been a fascination of mine, from a sociological â€Å"what makes people tick?† standpoint. How do we come to believe what we believe? In many cases, a person’s†¦show more content†¦(Nurture) Once we all reached adulthood, and went out into the world on our own, our own versions and visions of how it should be started to come through. ï‚ · Me – It’s hard to pigeonhole my spiritual beliefs. They tend to blend shamanism (ancestral worship) with UCC style of Christianity, and some Hoodoo and general paganism (earth/nature/spirit worship). Politically, I have not aligned myself with any particular party, but rather with certain causes and platform issues. Usually, this means I vote Democrat, however I have on a couple of occasions voted Republican. ï‚ · Middle Sister – She fully converted. She is now a hard core, card carrying Catholic and Republican. ï‚ · Baby Sister – Stayed with what she knew. She’s still a UCC style of Christian, and a Democrat. To anyone who knew us growing up, this isn’t a huge surprise. I never liked strictly enforced labels, but have always preferred to pick and choose the things that are most important to me, and make it work for me. I have always taken the a la carte option when it was offered. Likewise, Middle Sister has always been wired differently than most of us in my family. While most of our values are the same, where she puts the emphasis on those values is where the biggest difference lies. Baby Sister is the only one whose nature seems to be identical to the nurture we received. (Nature) Part II - Discuss how mass media and media images affect gender socialization. What I find interesting about this portion of the