Frequent Shopper Program For Kudler Fine Foods Essay

For this character reference of sweat in that respect be a a few(prenominal) stages that occupy to be considered before paltry ahead with the project. The first and most beta is how the acmes be sledding to be gain and get behinded. Next is how be the clients going to look out the balance of their presents, and lastly how are they going to give up those patchs once they are earn. In this proposal I int fire to specify a couple of different selections on with the benefits of each option.For your nodes you need to have in place a focusing to stigmatize who is making the leverage. This is best handled with a homage computer menu. This is like a credit throwamodal value that stores your clients education and is non accessible by any star outside of the store. This card will bind track of the procures make by the customer in lay out to run intoer them the best coupons as wellspring as nonify them when items they frequently purchase go on sale, or rece ive in stock. This is a great way to market to your customers. If we expand on this composition we can integrate a point system as well for the customer development the loyalty card. Customers can opt out of the loyalty card and notwithstanding shop but they run the endangerment of not earning the point and may fall behind out on specials. This allows you to reward customers without close your customers. Since this card would contain the customers personal teaching such as address, E-Mail, phone, and demographic information you can use it for a garland of other applications as well. The best let of this would bethat by creating an online account the customer could get a digital pass along rather than a paper one, they could track and view their past purchases, and monitor their earned points as well as redeem them online.Now that we have a way to track the purchase and issue the points we need to develop the point system for the customers. For this there are a number of o ptions that are available. Each has advantages and disadvantages. I will sieve most of them in the section that follows. survival of the fittest 1You can base the points off the amount spent by the customer on each order. This would give you a wide range of flexibility spell maintaining a ridged system. This type of computer programme would need to have a negligible start point that could potentially fetch some purchases not to be considered valid. in that location would also need to be a maximum cut off point so the points do continue to increase. A example is listed in the table below. This order would keep the points uniform and easy to track. extract 2This option is centered on the actual items purchased not the value of the items. For this one to work you would have to set a point value for every item in the store this would net be a uniform system but it would be a more exact and specific point system for the customers. By setting the points this way you are honour the customers for not only spending money in yourstore but you are also rewarding them for what they are purchasing. In this forge you can set up special buys for the customer like geminate point on veritable items during certain peak cadences of the year. This will rattling help to increase sales on those items along with allow the customer to purchase other items as well.Option 3This final option is focused more on the frequency of shipping not the value of the items or even the items themselves. In this option you are awarded points for frequency of shopping. You are given so many points each time you shop up to a set value each day. This would keep customers shopping but may proceed to lower value purchases spread over longer period of time. By using this option you do run a risk of having customers stop in quaternary times and purchase only a couple of items each time in order to maximize the points earned.For each of the options listed higher up there would be a focus aggroup set up of 10 15 customers they would be the beta group for each option at the end of the test period we would request their arousal based on their experience withthe program, how the point added up, and how easy it was to understand the process. If an option is not met with successful feedback then it would be retest later making adjustment to the option. In this type of situation there is often time a lot of trial and wrongful conduct to get a process that kit and boodle for both the customer and the store. Once the double-dyed(a) plan has been found the implementation of the plan would be fairly quick.BibliographyKudler very well Foods Intranet. (2007, 2010, 2011). Retrieved 07 22, 2012, from Kudler Fine Foods https//ecampus.phoenix.edu/secure/aapd/cist/vop/Business/Kudler2/intranet/index.asp