The Sound of the Sea Essay Example for Free

The Sound of the Sea Essay â€Å"The Sound of the Sea† is a sonnet by Henry Wadsworth Longfellow, describing the sounds of the sea and relating it to human inspiration. Through only auditory images of the sea and other powerful natural forces, Longfellow effectively alludes to the nature of human inspiration. Through detailed and sensory imagery, Longfellow communicates the subtle details of the human soul and how inspiration functions. The Sound of the Sea† consists of fourteen lines and a particular rhyme scheme (abba abba cde cde). The first eight lines of the poem consist of one drawn out sentence, which is the description of the sound of the sea and other natural forces, which then in the final sestet, which also consists of only one sentence, are used by Longfellow as a metaphor to allude to the inspirations of the human soul. The change in the rhyme scheme of the sonnet and the two concrete sentences, serve to aid this transition from description of the sea to meditation on the source of inspiration. Longfellow uses this depiction of the sea to communicate the nature of human inspiration, which he claims comes to us from an unvisited and solitary space in our soul and though we credit it to ourselves, it is in fact something beyond our control or understanding, something of a divine nature. With the starting line, Longfellow effectively conveys this concept that inspiration comes from an â€Å"inaccessible† space within us by describing the sea as having â€Å"awoken† at â€Å"midnight†, as midnight is associated with the center of the night, the dark and the unknown, this suggesting that inspiration is aroused within dark dimensions of ourselves, somewhere our conscious mind has not strayed. This also suggests that the sea, whose many vast dark depths remain unexplored, represents this unknown space within our soul, and this imagery is furthered by the description of the wave of the tide rushing onto the â€Å"the pebbly beaches far and wide†. Beaches are the extremities of the sea, where land, a terrain very well known to us, begins and sea ends, and this imagery suggests that these beaches are the edge of our consciousness. Furthermore the labial sounds of the letters â€Å"p† and â€Å"b† in â€Å"pebbly beaches† give an uneven pronunciation to the words, which are contrasted with the smooth drawn out â€Å"ar†, â€Å"ide† sounds in the words far, wide and tide. This contrast serves to communicate the scattered nature of our consciousness with the unity, elegance and fluidity of our subconscious. Furthermore, these drawn out sounds serve to also further the imagery of the tide’s â€Å"uninterrupted sweep† which is particularly effective in conveying the image of the wave rushing to envelope the shore, the word â€Å"uninterrupted† conveying this sense that the wave of inspiration is all smooth and relentless. This imagery is furthered by the 3 line-long segment, uninterrupted by punctuation. Yet, the central point made in these four lines is when the speaker states that â€Å"(he) heard† the waves. The description of the sea gives you a mental image, but Longfellow stresses upon the fact that the speaker only hears the tide, as this can be seen reflected in the title of the poem â€Å"The Sound of the Sea†. Hearing is an auditory action that allows one to be aware of the presence of the object through the sound, but not visually or physically grasp it. This suggests that inspiration is similar, in the sense that one can be aware of it but cannot consciously grasp, control or dominate it. In the fourth line, Longfellow states that it’s â€Å"A voice† from the â€Å"silence of the deep†. Here, the reader once again encounters this concept of being limited to only the auditory senses, yet in this instance, a â€Å"voice† is something distinctly human. The concept of a voice you can listen to and follow, but not see the source, is usually associated with a divine presence. This concept is solidified by the description in the following line, describing it as a sound â€Å"mysteriously multiplied†, as the word mysterious suggests that its provenance is not known and the word multiplied insinuates this multiplication of the strength of the voice, communicating a sense of power. This sense of power is furthered by the natural descriptions in the two consecutive lines, where the voice is compared to a â€Å"cataract from the mountain’s side† and a â€Å"roar of winds upon a wooded steep†. Both these descriptions are natural phenomenons of immense power, and who’s sources one can’t see, the wind being invisible and the cataract having its source deep within the mountain. These four lines can be related to the last four lines of the poem, where it claims that these inspirations aren’t our own, but some â€Å"divine foreshadowing and foreseeing of things beyond our reason or control†. This insinuates that this inspiration is in fact some sort of divine glimmer, a voice shedding light, and that these divine influences are like the tide, beyond our human understanding or control. There is a cyclical pattern in the poem, where the content of the first four lines with rhyme scheme abab, are tied with the content of the first three lines with the rhyme scheme cde and conversely between the second and fourth part of the poem. The first and third part of the poem insinuate that inspiration comes from within an unknown part of your soul, conveyed through imagery of the sea, and the second and fourth part convey the sense that these inspirations are actually due to a divine presence, communicated through imagery of powerful natural occurrences. These two concepts are intrinsically interlinked, and Longfellow uses this poem structure to further this concept, which is that inspiration comes from within you because God is within you, and he uses natural imagery to communicate God within nature. In conclusion, â€Å"The Sound of the Sea† effectively creates a parallel between the metaphor of the sound of the sea with the divine nature of inspiration. Longfellow does so effectively through finely detailed imagery that gives rather precise insight into the human soul.

Multimedia Systems And Applications Computer Science Essay

Multimedia Systems And Applications Computer Science Essay This report gives the details of multimedia computing. Multimedia computing is one of the major research topics in recent years, this field is widely using in different industries like web, gaming, telecommunications and broadcasting networks. Multimedia computing gives the detailed view of multimedia systems, multimedia applications, and multimedia softwares. It is used in presenting the text, audio, video, and graphics in different fields. The development in multimedia computing has made a strong impact on these fields. Fundamentally multimedia computing use the elements such as audio, video, personal computers, and the storage devices to get the synchronisation of animation, text, video and sound to present the information. The multimedia computing mainly depends on the systems and the human computer interaction. The input and output of the computer has changed to the window oriented display using the bitmapped displays. The stable rate in the continuous media like audio and digit al video must be considered in the multimedia input and output. Multimedia applications are now exploring the capabilities of the multimedia computing. Understanding the multimedia functionality in advanced application domains like visualization systems, intelligent interfaces, virtual reality environments, and collaboration environments provides the different possibilities which are not available previously in the human computer interaction. This report discusses the multimedia applications, multimedia systems, technologies and softwares with designs and operating systems. TABLE OF CONTENTS: 1. Introduction 2. Literature Review 2.1. Key Areas 3. Research Section 3.1. Multimedia systems 3.2. Multimedia technologies 3.3. Multimedia applications 4. Conclusion 5. References INTRODUCTION This paper presents the detailed research about multimedia computing and the contents of multimedia computing. The purpose of this paper is to present the detailed review about the multimedia computing which involves the concepts like multimedia systems, multimedia technologies, softwares and multimedia applications. In this presentation about the multimedia computing the challenges are it is difficult give the review because the multimedia computing is the integration of several multimedia concepts and is difficult to present them as a single component. As an MSc student, while developing a research paper the rule and regulations must have to be followed. And all the information which is required for the research has to be accessed in proper way by using the facilities provided by the university. The research paper should not create any controversy in further approach, and the details presented in the paper must be correct and honest. The main aim of this paper is to provide the det ailed view about multimedia computing and its concepts including the views like the back ground, current status of multimedia computing and possible advancements in future. To achieve this detailed research is required in the field of multimedia and in the technologies using and in the application domains. And the analysis on existing works in multimedia computing field is needed to get an idea about what currently happening in the field and to find the advantages and disadvantages, so that it is possible to know the future enhancements needed. Multimedia is the well known word and widely using in information industry. à ¢Ã¢â€š ¬Ã…“Multimedia  means that computer information can be represented through audio, video, and animation in addition to traditional media like text, graphics drawings, and imagesà ¢Ã¢â€š ¬Ã‚ . In general Multimedia can be defined as a field that integrates various forms of media such as text, audio, video, graphics with the computer-controlled integration. Multimedia concept is used to display the text, images, graphics and drawings in the form of audio and video presentations. (Dave Marshall, 2001). LITERATURE REVIEW According to Reisman (1994), the multimedia computing is the rapidly using technology to present the data in the audio and video contexts rather than in normal text and graphics format. In the present days the multimedia systems are using to display the presentations of data as a multimedia content. These systems are capable of processing the multimedia data such as audio, video, graphics, text and images. These systems having the window based display with bitmapped processing. The images and the videos presented through this displays are modified by using the different multimedia technologies like image processing, video compression, visualization etc. The present multimedia systems use the elements like audio, video, storage devices such as CD-ROMS, DVD, Hard disk to get the synchronisation of multimedia contents animation, text, video, audio. According to Different multimedia technologies are used in developing the multimedia content like audio, text, images and video. There are different approaches using in each context, like for displaying the image several processes like jpeg encoding, gif encoding and jpg encoding etc..And for video we use the mpeg-4 technology, and digital video technology is used. Similarly different approaches are used in editing graphics and animations etc. The technologies used for animations and graphics are different from the technologies used for editing of text, audio and video. In the presentation of general data as a multimedia data we need to us all these technologies at one instance, because the data is the combination of text, images, audio, video and more. (Fernando Pereira, 1999) The present multimedia is one the major field which is using in a high extent in information industry, because in any information related thing, there is a need of multimedia to present data. The multimedia is given as by the name itself, combining two or more media as one information. The multimedia concepts used in the development of games in high extent because the games developed depends on the graphics and animations, these concepts can be designed by using the different softwares like Maya , 3D max,3dsmax etc these softwares are mainly using in the development of visual effects and graphics animations etc. There are different softwares which are used to display the images, audio, text and video. The softwares like Adobe, Flash are used to edit or display the images, text, audio, video in the required format. These application softwares of multimedia containing different tools and each tool has its own specification in developing, editing or displaying the information. (Mahbubur Rahman Syed, 2008) Key areas: According to Fernando Pereira (1999), In general multimedia computing is the key area in information industry. The key areas in multimedia computing are multimedia systems, multimedia technologies, multimedia softwares and multimedia applications. These areas are explained in detail below. The multimedia computing has more applications and important in several fields. The multimedia computing also includes the topics like multimedia operating systems. Multimedia is mainly depends on the systems and technologies used in displaying the information and also on the multimedia softwares which are used in developing the information. To accept all these technologies and to execute the components of softwares used in developing the multimedia systems must contain the operating system which is capable of processing the multimedia components. The operating system which can capable of processing the multimedia contents like audio, video, text, graphics is known as multimedia software. The multimedia is the hot area with its applications and tools that are used in developing the multimedia components. The presenting of information which consist the audio and video along with images, graphics and animations is difficult to process, because the operating system has to run all the fields like systems and softwares and the technologies of multimedia simultaneously so that it can provides all the information in the display that contains the multimedia components. The key area in multimedia is its life cycle. The life cycle that is followed when a multimedia component is produced is known as multimedia life cycle. The life cycle consists the phases such as analysis, design, implementing, testing and executing. To develop a multimedia application such as presenting the information, gaming applications or animated displays etc, have to follow the multimedia life cycle. First we need to analyse the requirements and identfy the charecterstics and have to to the analysis abou t the designs . such that we need to clarify which designs has to be use, and which is the best software to develop the designs and the technologies that has to use. From the above analysis the implementaio or the development of the application has to done, the testing is the important phase in development, the testing has to done according to the appliction developed and the performance has to be analysed . (Ralf Steinmetz, Analyzing the Multimedia Operating systems,1995 ). RESEARCH SECTION According to Matthew E. Hodges and Sasnett(1993), Multimedia computing gives the in-depth overview of information design, advances in multimedia technology and system representations to system designers, system planners and to the users. The concepts of multimedia such as multimedia systems, multimedia designs, multimedia softwares and multimedia applications are all parts of multimedia computing. Multimedia computing is responsible for presenting the information in audio and video format. The systems which are able to process the multimedia components like data and applications are called as the multimedia systems. These systems have different characteristics, components. The characterisation of multimedia systems is based on their capability of processing, storage, manipulation, generation of multimedia information. The designs which use the multimedia concepts to present the data containing the text, images, graphics, and drawings as a multimedia presentation like audio and video format are known as multimedia designs. The designs are used based on the requirement in the presentation of data. The softwares that are used in developing the multimedia components of data are known as multimedia softwares. There are different types of softwares like adobe, flash, 3dsmax using for various applications. The multimedia computing has been using in different fields. It has a wide range of applications in various domains like gaming, World Wide Web, interactive TV, virtual reality etc. The Multimedia computing applications use the multiple fields of media sources like text, video, audio as a collection. Multimedia computing is the combination of all the above multimedia concepts. The above all concepts are explained below in detail. Multimedia computing evolved with the concepts of multimedia such as multimedia systems, multimedia technologies, multimedia softwares and multimedia applications. This research section clearly focuses on the detailed views on these multimedia fields. The existing works in these fields are described in the literature review section. 3.1. MULTIMEDIA SYSTEMS According to Dave Marshall (2001), the definition for the multimedia systems can be given as the systems which are able to process the multimedia components like data and applications are called as the multimedia systems. These systems have different characteristics, components. The characterisation of multimedia systems is based on their capability of processing, storage, manipulation, generation of multimedia information. The multimedia systems use the bitmapped windows oriented displays to display the contents. These are capable of processing the multimedia contents. The multimedia computing is more dependent on the configuration of these systems. The configuration of the systems can results in the display of multimedia contents and to process some of the multimedia softwares and technologies the high configurations are required. The characteristics, challenges, key issues and the desirable features of multimedia systems are given below Characteristics of multimedia system The basic characteristics that a multimedia system is, the multimedia system should be computer-controlled. To process the multimedia components the multimedia systems should be integrated. These systems have to represent the information digitally. They have to use the interactive media as an interface for the presentation of final information. These characteristics have to be possessed by the multimedia systems. Challenges of multimedia system The multimedia systems have some challenges such as distributed networks. It is difficult to process the multimedia content over distributed networks, because different types of systems are used in different networks and the configurations are not same, so the content that is displaying may undergoes changes. And the other challenge is temporal relationship between data. This is a problem in presenting the data when there is a relationship between data using in the presenting information. This is like using the audio video for same display needs the lip sync. Key Issues The key issues in the multimedia systems are related to the representation of data such as how to store and represent the temporal data. And the issues in maintain the relationship between the temporal data in multimedia presentation. The other issues involved like data compression and representation. There is a need of compressing the data when it is using large volumes of data. And some other issues are involved related to analogue and digital data representation. (Reisman, S. 1994). 3.2. MULTIMEDIA TECHNOLOGIES According to Mahbubur Rahman Syed(2008), In general the multimedia technologies can be defined as the technologies which are used in processing of the multimedia contents to present the multimedia information. The technologies include video, audio, text, image and graphics. Each of these technologies is responsible for providing the data as multimedia content. These technologies are responsible for processing the images by using the technologies like jpeg encoding and decoding, and like the other formats gif, and jpg. And technologies that are used for encoding and compressing the videos use the MPEG-4 technologies. The technologies are based on the multimedia concepts like generations and the dimension views. The whole technologies of multimedia are responsible for presenting the data in detailed view which consist of the multimedia contents. 3.3. MULTIMEDIA APPLICATIONS According to Ralf Steinmetz and K. N. (2004). The multimedia computing has wide range applications in different fields, because the applications are used to present the information in audio and video formats. The sectors which are dealing with the processing of the information will use the multimedia applications. The applications of multimedia are used in mobiles, televisions, World Wide Web, networks, games, visual effects, digital video processing systems, hypermedia courseware, virtual reality, video conferencing etc. The applications of multimedia are designed on the basis of requirements of multimedia component presentations. The applications designed as discussed above, by using the designs, technologies and softwares. 4.CONCLUSION The present world is dependent mostly on the multimedia and its applications. The developments in this multimedia computing provide various features for the users and developers. With the applications of multimedia the information industry changed a lot. The evolution in multimedia provides the features like games, internet, and presentations of data in variety of formats. The fields of multimedia like systems, technologies, applications and softwares are all used simultaneously in the systems achieving the best results. And by overcoming the drawbacks like memory usage and temporal relationship between data, multimedia applications can processed easily and gives the best results. The above paper discussed the concepts of multimedia and key issues and desirable features of multimedia computing.

Comparing Power and Control in A Raisin In The Sun and Juno and the Pay

Power and Control in A Raisin In The Sun and Juno and the Paycock In the two plays, A Raisin In The Sun by Lorraine Hansberry and Juno and the Paycock by Sean O'Casey, the reader is presented with a definite struggle for power among its main characters and society's ideals. These plays also serve as functions of drama, where the reader or viewer can also perceive much more in the way they are portrayed by the actors and the director as well, as the overall thematic plot and significance. In A Raisin In The Sun, the reader is faced with the struggle between Walter and his wife, Ruth, and his mother, Mama, for power and head of the household. In the first Act of the play Walter deliberately oversteps Ruth's authority just to spite her and show his power as head of the family. Travis, their son requests fifty cents for school, and Ruth denies his request because they don't have the money. Walter enters and gives his son more than enough money with his eyes completely transfixed on his wife, who looks at him with utmost scorn and disapproval: Travis-she won't gimme the fifty cents... Walter-(To his wife only) Why not? Ruth-(Simply, and with flavor) 'Cause we don't have it. Walter-(To Ruth only) What you tell the boy things like that for? (Reaching down into his pants with a rather important gesture) Here son-(He hands the boy the coin, but his eyes are directed to his wife's. Travis takes the money happily) Travis-Thanks, Daddy. (He starts out. Ruth watches both of them with murder in her eyes. Walter stands and stares back at her with defiance...(Hansberry 30-31) It is obvious that this scene was meant to be performed, with all its subtle actions and expressed grievances. Here one confrontation of... ...ter to the house he retreats back to his former attempts of deception by lying to her about supposed jobs and leg pains. Like in Raisin, Jack falls into a fortune which he squanders away and then later realizes he never possessed, getting into a great debt. He uses the money however to make himself head of the family, or man of the house, which ultimately falls apart. At the end of the play though, unlike Raisin, he never acquires any real authority as the play ends in disarray, and he goes off to drown his sorrows at the local saloon. These two plays show dramatically the struggle for authoritative power over the characters lives, families, and societies pressures. The overall tragedy that befalls them as they are swept up in these conflicts distinctly portrays the thematic plot of their common misconception for power and control over their lives.

Fly Away Peter :: essays research papers

Dear Journal Jim, Jim, Jim - thinking about the senseless murder of Jim by men who never knew him or disliked him except for his nationality. I began to realise that the world is changing everyday and I can’t stop it. I started to stroll down the undulating dunes of the gold coast towards the vast desolate beaches. My feet sunk down into the sand and the thousands of tiny white sand grains slipped down into my shoes. I reached the pounding shore and lay my equipment on the ground. Jim, Ashley and I where completely different people in terms of our social standing’s but our undying love and compassion for the birds brought us together. Nothing could take that from us. All I could think of is, â€Å"What am I doing,† on this sphere they call Earth, â€Å"why am I here† and more importantly why was Jim taken off this planet. Is life a metaphor for something bigger and if so, what is it? There is some comfort that I feel knowing that Jim has gone to a better place, a place that he knows is a sacred haven. As I looked at the perfectly formed white and peaceful dunes stretching endlessly along the coast I think of how transcendental and peaceful the beach is compared to where Jim was before he died. When I think about the waste and lives that this war has ravaged, I feel like yelling out. I contemplate about how upset Jim’s father was when I saw him and I couldn’t bear it, I felt like breaking down and weeping.   Ã‚  Ã‚  Ã‚  Ã‚  The waves are the most perfect creation of God; the ocean is one huge swell that rushes towards of beachfront, searching for a special place were they might show their power and life purpose. They may spend a lifetime roaming the ocean and when they finally reach the shore, their force spent and not even a single man may see it, and if so, is it a wasted wave? The power, force and beauty of those waves last only a few seconds and yet how many humans appreciate those seconds. These thoughts that were roaming around in my head made me think of Jim and his life. To me, Jim’s life was a short but significant one. Where he touched so many of us, but mostly Ashley’s and I. Whenever, I think of the first time I met Jim, I visualise a man who seemed so confident and always had his own firm opinions. Fly Away Peter :: essays research papers Dear Journal Jim, Jim, Jim - thinking about the senseless murder of Jim by men who never knew him or disliked him except for his nationality. I began to realise that the world is changing everyday and I can’t stop it. I started to stroll down the undulating dunes of the gold coast towards the vast desolate beaches. My feet sunk down into the sand and the thousands of tiny white sand grains slipped down into my shoes. I reached the pounding shore and lay my equipment on the ground. Jim, Ashley and I where completely different people in terms of our social standing’s but our undying love and compassion for the birds brought us together. Nothing could take that from us. All I could think of is, â€Å"What am I doing,† on this sphere they call Earth, â€Å"why am I here† and more importantly why was Jim taken off this planet. Is life a metaphor for something bigger and if so, what is it? There is some comfort that I feel knowing that Jim has gone to a better place, a place that he knows is a sacred haven. As I looked at the perfectly formed white and peaceful dunes stretching endlessly along the coast I think of how transcendental and peaceful the beach is compared to where Jim was before he died. When I think about the waste and lives that this war has ravaged, I feel like yelling out. I contemplate about how upset Jim’s father was when I saw him and I couldn’t bear it, I felt like breaking down and weeping.   Ã‚  Ã‚  Ã‚  Ã‚  The waves are the most perfect creation of God; the ocean is one huge swell that rushes towards of beachfront, searching for a special place were they might show their power and life purpose. They may spend a lifetime roaming the ocean and when they finally reach the shore, their force spent and not even a single man may see it, and if so, is it a wasted wave? The power, force and beauty of those waves last only a few seconds and yet how many humans appreciate those seconds. These thoughts that were roaming around in my head made me think of Jim and his life. To me, Jim’s life was a short but significant one. Where he touched so many of us, but mostly Ashley’s and I. Whenever, I think of the first time I met Jim, I visualise a man who seemed so confident and always had his own firm opinions.

Death Over Life in Flauberts Madame Bovary Essay -- Madame Bovary Ess

Death Over Life in Flaubert's Madame Bovary      Ã‚  Ã‚   Often in literature, a character is found that is quite memorable. Never was this more true than in Flaubert's Madame Bovary. To some, Emma Bovary's action at the end of the novel was drastic and unnecessary; others believed her death to be the end of the natural progression of the story. However, Emma's decision to commit suicide was relatively simple, yet came as a last resort. She had exhausted all the other options she felt were available, and in the end made her plan based on finances, lost love, and the sheer boredom of her life.    One motivation for Emma's suicide was her financial problems. She spent extravagant amounts of her husband, Charles', money on dresses, scarves, and house decorations. More money was expended for Emma's "music lessons," which were actually her alibi for her affair with Leon. Also, she had spent too much money while preparing to run off with Rodolphe, a journey that never occurred. All Emma's debts piled up, then came due at the same time; she tried to put them out of her mind, to no avail. She even went as far as to beg money from Rodolphe, her former lover, who rejects her. After leaving Rodolphe Emma is angry; she has lost her normal ability to reason, but could still make a decision (Roe 42). As she could not forget, she devised, in a moment of "Emma-style logic," the solution to her problems. So, "...in an ecstasy of heroism, that made her almost joyous, she ran down the hill...and reached the chemist's shop" (Flaubert 221-222). Once at the chemist's, she frantically ingests a lethal dose of arsenic. It is tragic that the only release from her problems Emma could see was death.    Emma's failed love af... ...cide became her only option, and having taken the action she thought necessary, "...she went home, suddenly calmed, and with something of the serenity of one who had performed a duty" (Flaubert 222). However, Emma's death was not serene; it was violent and grotesque. Ironically, she did finally achieve "tragic romance heroine" status: she died young, penniless, and heartbroken.    Works Cited Buck, Stratton. Gustave Flaubert. University of the South: Twayne. 1966. 68-72. Flaubert, Gustave. Madame Bovary. New York: Dover. 1996. Green, Frederick C. French Novelists: From the Revolution to Proust. New York: Frederick Ungar, 1964. 233. Roe, David. Gustave Flaubert. New York: St. Martin's, 1989. Turnell, Martin. "Madame Bovary." Flaubert: A Collection of Critical Essays. Ed. Raymond Giraud. Englewood Cliffs: Prentice-Hall, 1964.   

Doctor

In order to keep the sand dunes at Scrofula/Wanda economically sustainable there are several strategies that had to be done so they wouldn't be destroyed in the near future. Since there were an increasing number of people going to Scrofula to use the sand dunes, the council, state and commonwealth had the act quick to save the sand dunes. The strategies that were used for sand dune management in the Scrofula area include dune reverberation, polymers covering, walkways, and fencing.Dune Reverberation has been used in the Scrofula/Wanda area for the management of sand dunes because it removes weeds and harmful materials which may affect the condition of the sand dunes. By controlling noxious and environmental weeds, irrigating the planting areas, planting recommended dune species and installing wind protection fences, removing bitumen and other debris from the dunes and access roads, replacing the fences, the dunes can be reverberated so that they may main in a stable condition for fut ure generations.The second strategy is to install a network of paths and barriers to prevent people from shifting the sand dunes. Surfers often check the conditions of the beach by looking over them at the dunes. They run up to the top of them so they can get a view of where there are good waves or not. In summer, an astonishing number of surfers will flock to the beach. The result of those people all running up the dune would cause displacement of the sand and weakening of the dunes.To solve the need for people to travel around the beach, the council has installed walkways to provide a path around the area which doesn't involve people walking or treading on the sand dunes. The dunes have been fenced off in case any people wonder off and don't walk on the pathways. On top of that, board and chain stairs have been put put in to protect the sloped areas of the beach which may be vulnerable to deformation. Finally, polymers has been laid over areas of bare sand to stop sand blowingâ₠¬ ¦

Introducing New Coke

In this case of Coca-Cola changing their well established Coke formula and introducing an new one in 1985 for the purpose of gaining more market share; the reason why such decision was made by Coke’s executives was mainly because of a series of marketing campaign conducted by their major arrival – Pepsi. During mid 1970s, Pepsi has ran a the famous â€Å"Pepsi Challenge† of blind taste tests on all the commercials to show that the majority preferred Pepsi than Coke based on its teste. By 1977, Pepsi had exceeded Coke’s market share in major restaurant chains and food stores.Under the threat of being taken over by Pepsi and losing the industrial leader position, Coke released their new formulated coke on April 23th, 1985. While the Coke’s new formula was preferred in the blind taste tests, consumers especially loyal consumers across the country had a strong and negative reaction to the fact that Coke was going to replace the original formula with thi s new. In the end, Coke had to reintroduce the original Coke under the name Coke Classic, and the new coke quickly faded away. And the once leading Pepsi during Coke’s transactional period, fell back to the second market place again.In my opinion what Coca-Cola got it wrong was that they focused too much on the taste of the Coke and neglected the emotional attachment that consumers had to the original flavour. Coca-Cola could have simply changed the direction of its campaigns by giving Coke a brand new image to attract the â€Å"new generation† if they felt they were losing market share to Pepsi in that specific consumer group because image is probably more important than taste in selling soft drink based on Pepsi’s success of their â€Å"New Generation† campaign . But if Coke was determined to change the recipe, it could probably have done it without letting anyone know.Alternatively, the new Coke could have been introduced without knocking out the origi nal Coke off the shelves. Simply adding an new flavour to the Coke family and giving consumers one more option to choose from could have resulted a better outcome, for example, Coca-Cola’s launch of Vanilla Coke. But the company considered, and rejected, planed to keep the old-formula drink in circulation under the name â€Å"original† Coke. The taste question was crucial to Coke. But what Coca-Cola executives failed to realize was that there is more to marketing soft drinks than winning taste tests.More than any other product consumers had an emotional attachment to their soft drink brand. I believe from Americans’ point of view, Coke discovered fiddling with the formula of the 99-year-old beverage was probably an assault to their patriotic pride. Here I can quote a saying from Coca-Cola’s President Donald R. Keough to summarize what Coca-Cola has learned: â€Å"We did not understand the deep emotions of so many of our customers for Coca-Cola. † I think any marketer who plans a noticeable revision of a product must consider the loyalty of its consumers and the possibility that the change will be rejected.To prevent this possibility, marketers should realize that balking at change is a customer characteristic of specific product preferences. Also, in this case, a more sophisticated qualitative and quantitative research could have been conducted and prevented Coke from this mistake. Consumers resist changes for many reasons – brand choice results from a complex set of beliefs, buyers associate products with themselves, buyers do not fit into clear segments. I think the key to all the marketers is to realize the involvement of what a product actually does for the user, and what emotional attachment that links the user to the brand.